Plastic Free July – Annual reminder to transition to sustainable plastic consumption in India: Article by Devanshu Ralhan, CAIF in Renewable India
Intellecap & IDH Blog | Accelerating Net-Zero Transitions in Agriculture and Food Systems
As climate change accelerates, transforming agriculture and food systems to reduce emissions has become a global imperative. Technologies for a net-zero transition in agriculture and food systems are playing a critical role in complementing existing climate action initiatives.
Intellecap & IDH are jointly studying these technologies to better understand their potential use-cases in mitigating emissions and how they can be integrated into businesses, governments, and developmental agencies’ strategies.
This article provides an overview of the ongoing study and highlights some early findings related to emission hotspots, technology use-cases, benefits, and principles related to adoption in the smallholder context.
A Farmer’s Struggle: The Impact of Climate Change on Smallholder Agriculture
Imagine a smallholder farmer in a low-income country, let’s call him Rajiv, who has been cultivating maize for generations on his family’s land. Over the years, he has witnessed the effects of climate change firsthand. Erratic rainfall patterns, prolonged droughts, and the increasing prevalence of pests and diseases have made it more challenging for him to maintain a stable crop yield. The rising cost of fertilizers and other farm inputs has only added to his financial burden. Rajiv is aware that his agricultural practices contribute to greenhouse gas emissions, but he feels powerless to change the situation.
Rajiv’s story illustrates the challenges faced by smallholder farmers worldwide, particularly in low- and middle-income countries (LMICs). These farmers are not only struggling to adapt to the changing climate but also grappling with their role in the global emissions problem. The urgent need for net-zero transitions in agriculture and food systems calls for innovative solutions that address the unique challenges faced by farmers like Rajiv……
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Leveraging community leaders to build resilience against climate change in urban areas (Comment)
While cities cover only two per cent of the global land area, they contribute around 70 per cent of the global greenhouse emissions, one of the main drivers of climate change.
The UN forecasts that urbanisation and population growth could add another 2.5 billion people to urban populations by 2050, with almost 90 per cent living in Asia and Africa. Consequently, the urban contribution to greenhouse gas emissions and climate change will only increase with time.
As a response, various stakeholders have designed climate change resilience products including cool roofs, home insulations, drip irrigation solutions and solar home systems that have seen heightened interest in India. While such products have seen a market, the uptake is concentrated among the richer sections.
The urban poor, who constitute almost 30 per cent of India’s urban population, do not have the knowledge or the capacity to pay for such products. It has always been a challenge to symbiotically combine all four components (informed customer targeting, low-cost marketing, innovative distribution and sales, and nurturing consumer goodwill) to design a marketing strategy for the urban poor. As a response, some organisations have started leveraging community-level leaders (CLLS) as marketing channels for such products.
The rationale for the CLLs comes from the effectiveness of the model in building long-term products resilient to climate change while simultaneously creating livelihoods. Some best practices that can be used to strengthen the efficacy of the CLL mode are:
* Design a product identification framework tool: Each product should be analysed on the basis of four parameters: a) demand for the product (number of households), b) affordability (price), c) profitability (percentage of price), and d) scalability (potential demand across different urban agglomerations). On the basis of analysis, only those products which score high on all parameters should be offered to the market.
* Conduct on-ground demand assessment: Understanding the customer becomes more important in such cases, particularly since the customers knowledge of the product is limited. Hence awareness levels, willingness to pay and customer demand becomes more critical. Such an on-ground assessment can help further shortlist products for a particular set of homogeneous households.
* Provide easy financing options: It is beneficial to help CLLs establish close networks with MFIs and other financial institutions to provide financing facilities to potential consumers, hence enhancing their ability to pay and increasing uptake.
* Segment CLLs based on skillsets and motivation: Classification of CLLs as per their sales skills and motivation is essential for success. Selling different products require different skillsets and a quick analysis can help in this matchmaking. Some parameters which can be used to assess skills include age, educational qualification, business experience, and technical skillsets.
* Capacity building: CLLs need a certain degree of training and it is observed that CLLs find it easier to sell better when trained rather than through close association with their communities.
* Build ownership in CLLs: Instead of making the product available free-of-cost, CLLs should be asked to invest in the product. If required, finance should be made available by partnering with co-operative banks and MFIs; that way one can build ownership in CLLs.
* Design standardised operational procedures (SOPs): Since the business model includes partnerships both with CLLs and product manufacturers, it is necessary to design SOPs to simplify the entire delivery process.
Inexpensive Impact: The Case for Frugal Innovations
Over 4 billion people around the world face unmet needs in core areas such as food, water, energy, health-care and housing. The market potential for these low-income populations is huge: Approximately 4.5 billion low-income people globally represent an annual purchasing capacity of US$ 5 trillion (PPP), with India, East Africa and South East Asia accounting for a sizable chunk of this market. Yet servicing this market is fraught with challenges, including customers’ limited ability to pay, poor infrastructure and latent demand. Catering to this market requires frugal innovation, which is about transforming adversity into opportunity, enhancing value and ultimately doing more with less, thereby impacting more people.
Many firms – both startups and corporates – have begun to design frugal, market-based solutions that include product and business model innovations to meet the unmet needs of billions of underserved customers. In Kenya, for example, Pad Heaven makes re-usable sanitary towels from banana fibers, and Ecopost uses plastic and agricultural waste as a resource to manufacture sustainable materials for the building, construction and transport industries. India is also a hotbed of frugal innovations, which spread across sectors. For example, Saral Designs markets an automatic machine that allows organizations to produce low-cost sanitary napkins, Bhagwan Mahaveer Viklang Sahayata Smiti provides the Jaipur foot – a low-cost prosthetic leg, and Banka Bioloo sells sanitation systems that eliminate the need for off-site disposal of human waste. Each of these products highlights how such innovations can be game changers.
But frugal innovations are not just about products: Great potential also lies in business model innovation. Frugal innovations in services can include deep specialization in a niche segment of a huge market, tiered pricing systems and efficient use of human capital. These innovations respond not only to a lack of skilled human capital, but to an institutional void. For instance, Unilever’s small, affordable detergent sachets are priced at a more palatable level for the low-income populations in India and Africa. And Aravind Eye Care’s approach to performing cataract surgeries at large scale without compromising on quality highlights how process innovation can ensure inclusivity and service delivery in a sustainable manner.
Frugal innovation is also not limited to low–tech sectors. It can require, or be combined with, frontier science and technology. Products like Swach a high-tech portable water filter developed by Tata, HealthCubed Inc.’s Health Cube – an integrated, tablet-based, portable point-of-care diagnostic test device, and Agatsa’s pocket-sized 12-lead electrocardiogram have demonstrated how technology can not only be an enabler but an amplifier to both product and process innovations.
Lessons for the Circular Economy
While frugal innovations are commonly associated with developing economies, these innovations are not only for resource-constrained users – and they also address the issue of resource scarcity. The current “take, make and dispose” economy is not sustainable. Economic productivity is already being curbed by the rapid depletion of existing and readily available natural resources. These constraints require a shift in thinking towards a more circular model focusing on resource productivity, and a shift towards a “make, share and remake” model. This will be a key driver towards sustainability for frugal innovations of the future.
Principles from frugal innovations are directly applicable to this circular economy, as generating value from waste is common across African and Indian startups. For example, Kodjo Afate Gnikou built a $100 3D printer from electronic waste. And in Europe, the firm Qarnot has developed QH.1, a high-performance computing server that uses “waste heat” from its microprocessors to heat homes and other buildings.
Smart villages: Driving development through entrepreneurship
Over 68 percent of India’s population lives in rural areas. There has been a gradual increase in migration from villages to cities primarily for livelihood opportunities, better education, and healthcare facilities, among others. The rising burden on urban cities due to migration emphasises the need to transform villages so that they can meet the critical as well as aspirational needs of the villagers. This can be done using innovative technologies and transforming the service delivery models for villages. Transformed villages are called Smart Villages.
While the phrase ‘Smart Village’ has become a buzzword in policy and rural development discussion, there is no universal definition of such villages. Two things that are common to all Smart Villages are the extensive use of technology and integration of several key interventions in infrastructure and service delivery.
It’s an integrated approach of delivering access to skills and quality basic services including education, e-health, 24×7 power, safe food, among others.
There are numerous initiatives supported by the government, and spearheaded and supported by corporate social responsibility (CSR) initiatives and philanthropic institutions.
The Government of India launched the Shyama Prasad Mukherji Rurban Mission (SPMRM) in 2016, with the objective to spur social, economic and infrastructural development in rural areas. The mission aims at making villages smart and growth centers of the nation. In its first phase, it targeted to develop a cluster of 300 Smart Villages over the next three years across the country. Sansad Adarsh Gram Yojana, which envisages integrated development of selected villages was another step taken by government in this direction.
While the government-led initiatives rely on integration and convergence of the existing central and state government schemes to develop these Smart Villages or clusters, the CSR initiatives are generally more innovative in terms of implementation and use of technologies. For example, smartphone-maker Nokia has launched a Smartpur project which aims to create a sustainable ecosystem where community members can leverage digital tools to bring efficiency in daily lives. It aims to bring transparency in governance, economic prosperity for households and ease of access to various government services and information.
Tata Trusts supports agriculture intervention for tribal communities under its Lakhpati Kisan – Smart Villages program. While these CSR or philanthropic institutions do work closely with government institutions, their model of engagement and the partnership with the government vary significantly.
These initiatives have provided key learnings to empower institutions, build engagement models and frameworks for planning, and developing implementation strategies for Smart Villages.
We suggest learning from the Smart Cities mission, but we also caution that these learnings must be contextualised and synthesised, as Smart Villages are very different from Smart Cities. The latter are more focused on increasing the overall efficiency and improvement in civic infrastructure, while Smart Villages envisage the need of building the facilities from scratch.
One of the key challenges in developing Smart Villages is ensuring their sustainability. This can only be addressed if we build our Smart Village strategy with entrepreneurship at its core. Thankfully, India has one of the most vibrant entrepreneurial ecosystem that is working towards addressing rural development challenges using innovative technologies and business models.
We have enterprises that are addressing healthcare needs (Glocal Healthcare Systems, mHealth, iKure), delivering quality education (Gyanshala, Hippocampus, Avanti), providing decentralised energy solutions (Sun Moksha, Mera Gao Power, Mlinda), transforming agriculture productivity (Ekgaon, Jain Irrigation, Milk Mantra), providing drinking water and sanitation services (Sarvajal, Svadha, Banka Bioloo), creating livelihood opportunities for women (Dharma Life, Frontier Markets, Sudiksha Knowledge Solutions), and so on. The need is to integrate this approach for the Smart Village vision.
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Plastic Free July – Annual reminder to transition to sustainable plastic consumption in India: Article by Devanshu Ralhan, CAIF in Renewable India
July, 22, 2024Share
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Textiles goes circular”- Coverage of Circular Apparel Innovation Factory (CAIF) in Business India, July 2024 Issue
July, 18, 2024Share
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July, 17, 2024Share
Plastic Free July – Annual reminder to transition to sustainable plastic consumption in India: Article by Devanshu Ralhan, CAIF in Renewable India
Textiles goes circular”- Coverage of Circular Apparel Innovation Factory (CAIF) in Business India, July 2024 Issue
New Delhi, 18th July, 2024– Venkat Kotamaraju, Partner and Director, Circular Apparel Innovation Factory (CAIF), Intellecap and CAIF’s overall effort to take the Industry to go circular was featured in Business India’s, July 2024 Issue.
In a freewheeling conversation with Arbind Gupta, Assistant Editor, Business India, Venkat highlights how, “CAIF has set itself an ambitious mission to build the ecosystem and capabilities to accelerate the transition to circularity – from the margins to the mainstream”.
Notably this is the third detailed story on CAIF by Business India who have been keenly following our transformative work across the years. The first story titled, ‘The Textile & Apparel sector looks to build capabilities to drive the transition to a circular economy’ was featured in Business India’s Nov 2021 Issue and the second one titled, “Textile Industry gets ready to go circular” was featured in the Business India’s Special Climate Edition, Nov 2022 Issue.
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Getting Future Ready
Since India is one of the largest manufacturers of T&A (textiles and apparel) in the globe, it has now become paramount for it to have a right kind of textile recycling ecosystem in place to meet its SDG goals.
With sustainability and circularity becoming crucial aspects of responsible manufacturing of textiles and apparel, brands and manufacturers are now engaged in lot of conversion on how they can help their supply chain partners get decarbonised through energy efficiency, transition to renewable energy, water efficiency to save water, replacing chemical dyes and chemicals with more sustainable alternatives.
“The other side is where brands have specific commitments made publicly to become more circular, more engagement on how we can ensure more recycled material coming from the waste that can come to the manufacturing ecosystem,” says Venkat Kotamaraju, director, CAIF, Intellecap. “This means that, with more and more supply of recycled material starting to replace some component of virgin material, there is less demand and less extraction of virgin material going down and getting replaced with the recycled material. So, there is less getting extracted from the planet.”
“Apart from recycling materials and resources coming in to start replacing virgin material, there is also a greater amount of intent and conversations around how we create a value chain and the supply chain for alternative materials,” adds Kotamaraju. “Industry recognises that, if we need to move towards a more sustainable future, apart from bringing the recycled material, there needs to be clear action towards creating a demand and supply for alternative materials (for example, banana or pineapple waste fibre, etc), as they are less resource- and carbon-intensive”.
Circular Apparel Innovation Factory (CAIF) is an industry-led platform, the mission of which is to build the ecosystem and strengthen capabilities to drive the transition to a circular economy in the apparel and textile industry. The platform is building the textile industry’s innovation infrastructure by bringing together key stakeholders to collaborate and work together on achieving the five key circular goals. CAIF is a global initiative of Intellecap, an impact advisory arm of the Mumbai-headquartered Aavishkaar group, a leading impact investing organisation, which works to build businesses that can benefit the underserved segments across Asia and Africa.
CAIF initiatives
Founded in 2018, CAIF is supported by the DOEN Foundation (a Dutch organisation encouraging initiatives in the field of culture and cohesion, as also green and inclusive economy) and Aditya Birla Fashion & Retail Ltd (ABFRL), as its founding anchor partners. To accelerate the shift of the industry from its current ‘take-make-dispose’ approach to one that is more circular across the lifecycle, CAIF works with a diverse group of stakeholders from across the value chain.
Over the last six years, CAIF has been actively working with many Indian and global brands (H&M, Target Corp, SHAHI Exports, House of Anita Dongre, Trident, CL Gupta, Raj Group, Jay Jay Mills and CTA Apparels), through different pilots and initiatives. It has identified and mapped multiple innovators across different dimensions of circular economy relevant to the textile and fashion industry.
“CAIF is an industry-led and industry-facing platform born with a singular purpose of helping build a planet and people positive textiles and apparel industry. In line with this purpose, CAIF has set for itself an ambitious mission to build the ecosystem and capabilities to accelerate the transition towards circularity – from the margins to the mainstream,” explains Kotamaraju.
“We have a long way to go, but we are beginning to see light at the end of the tunnel” – Venkat Kotamaraju, Director, CAIF, Intellecap
“Much of its thinking and work focusses on building ecosystems and capabilities that help decarbonise the industry, get to zero-leakage of textiles waste into the environment, stop leakage of single-use plastics into the environment and securing a thriving future for the millions of workers employed across the textiles and apparel value chain through creation of green and circular jobs at scale,” he adds. “CAIF is designing and shaping work in the key global south economies incl. South Asia, SE Asia and East Africa, which play a critical role in the complex global value chain”.
ACRE and more
Back in 2020, CAIF conceptualised and designed the ACRE Program (Accelerating Circular and Regenerative Economy), with specific sub-programs, each with the intent to develop proven and viable pathways to circulate, regenerate and eliminate waste/harmful materials from the fashion/textiles and apparel value chains.
Since late 2021, it has operationalised the Closing The Loop (CTL) program as part of the circulate pillar. CTL envisions an integrated circular textiles waste model (CTWM) with a pan-India network of hyper-local material recovery facilities which are powered by waste pickers. It is not just recovering and recovering value from textiles/apparel waste at scale, but also unlocking green and circular jobs and improving the livelihoods of the informal, marginalised and underserved individuals and communities across the waste ecosystem.
Starting with two micro-entrepreneurs across two pilot cities in late 2021, the CTWM model now spans nine cities, has already diverted half a million kg (~500,000 kg) of textiles (collected and sorted) waste and in the process engages 350 waste workers, trained almost 700 waste workers (of which 90 per cent are women) in market-informed skills of sorting and segregating.
In partnership with seven grassroots organisations (so far), CAIF has enabled 18 micro-entrepreneurs across nine cities and the waste workers are seeing an average increase of 15-20 per cent in their incomes. More so, with the micro-entrepreneurs now engaged in commercial contracts with some leading recyclers, it is working closely with select brands and their manufacturers on their material transition journeys. Pace and scale is a key driver for it and for that, in the current phase it is mobilising capital, knowledge, networks and technologies (solutions) to create value for all stakeholders involved.
Building on this early success, CAIF is now being engaged by brands in establishing reverse logistics for materials which is key to achieving their circularity and net-zero ambitions.
“For us intent is prime,” affirms Kotamaraju. “We conceptualised the ACRE program and Closing the Loop program (within the broader ACRE) through a bottom-up approach and built it around the waste pickers and their communities, who, despite their contributions to waste management, have been caught in intergenerational poverty. A key design principle (emerging out of a study we had commissioned back in 2019-20) was that the solution to the scale and complexity of the waste problem needed a rather hyper-local solution and the best way to enable that was through the existing waste workers and the civil society organisations. Kudos to every member of the CAIF team, who remains committed and passionate to find a resolution to this existential challenge. We have a long way to go, but we are beginning to see light at the end of the tunnel”
Handling & recycling of pre-consumer and post-consumer textiles wastes is critical
ACEing the agenda
In 2021, CAIF launched Project ACE with the singular aim of a business case for low carbon/circular solutions in India. During the first phase of ACE (2021-23), ACE was designed to address two clear ecosystem gaps which are key to accelerate the decarbonisation of textiles and apparel supply chain in India: lack of awareness on the business opportunity from adopting circular economy/low-carbon solutions and a limited awareness about and access to circular/low-carbon solutions that can address emissions across the supply chain.
To create a robust business case, CAIF designed demonstration pilots with multiple stakeholders (brands and their manufacturing partners) to test, validate and commercially deploy high potential low-carbon solutions in areas including energy efficiency, water efficiency, alternative dyes and chemicals, digital solutions in textiles waste traceability, etc. H&M, Target Corp, SHAHI Exports, House of Anita Dongre, Trident, CL Gupta, Raj Group, Jay Jay Mills, CTA Apparels and their manufacturing partners are some of the brands that participated.
Some of the key outcomes it was able to engineer during the Phase 1 (2021-23) included 15 per cent improvement in energy efficiency, 25 per cent reduction in process heat, 35-40 per cent reduction in waste-water generation and an overall cost savings of about 20 per cent for the participating manufacturers.
According to brands and textile manufacturers, three key components of ACE were critical in design/execution of the pilots along with expediting the buy-in from leadership/board teams for eventual long-term commercial contracts: the ability of CAIF to source and evaluate high-potential innovative solutions; technical assistance provided by CAIF to innovators (from problem-solution through product-market fit) and the capacity building support provided to manufacturers and supply chain partners; and designing a financial assistance through a pool of capital available for both innovators and manufacturers to execute the demonstration pilots and develop a proof of concept.
India and abroad
Earlier, CAIF was focussed on India, as the country offered a significant opportunity to be a large manufacturing hub for the global textile value chain and has a large consumption base. India was the largest importer of second waste. In the last few years, CAIF has increased its focus from India to other markets, including Bangladesh, where it launched a programme, where they are checking the quality while mapping the environmental and social sustainability hotspots across the readymade garment manufacturing value chain in Bangladesh.
Through this initiative, Oporajita (in collaboration with H&M Foundation), in Bangladesh, multiple partners are joining hands to equip women garment workers for a future defined by automation and digitalisation. As one of the partners in this collective impact initiative, CAIF is creating sustainable livelihood opportunities for out-of-work RMG workers through identifying and developing capacity on circular jobs and circular micro-entrepreneurship models. It is building capacities of both the out-of-work women garment workers and SMEs in the garment manufacturing and allied sectors. Over the past two years, it has engaged with over 50 SMEs in Bangladesh, trained around 1,250 out-of-work women garment workers, of which 650 have been employed back in the sector and seen their incomes improve by 8 -15 per cent as a result of the capacity building efforts.
Meanwhile, the handling and recycling of pre-consumer and post-consumer textiles wastes is turning out to be a critical component of the entire process of circularity. More so, since India is one of the largest manufacturers of T&A (textiles and apparel) in the globe, it has now become paramount for it to have a right kind of textile recycling ecosystem in place to meet its SDG goals.
Textile Powerhouse
India is poised to become one of the most important textile recycling hubs of the world. While India has been a powerhouse in textile manufacturing, only recently, textile recycling has gained prominence. In recent years, large scale infrastructure set-up for sorting, processing and recycling has received attention in the call for scaling textile recycling worldwide. Towards building up capacity and putting up a much-needed ecosystem for recycling, India today hosts large sorting and grading facilities at the SEZ of Kandla in Gujarat, employing over 3,000 workers.
Besides, in Panipat, Haryana, India also houses one of the largest industrial clusters for mechanical recycling in the world. There are estimated between 900 and 2,500 sorting, recycling and spinning units. The Panipat cluster employs about 4 million informal workers, who are engaged in processing textile wastes.
In Tirupur in south India, a knitwear hub has also been growing into an efficient cluster for recycling, with focus on pre-consumer waste. Amroha, in Uttar Pradesh, is largely working with the cycling of textiles, where discarded inputs are recycled and repurposed into something of lower value. Pre-consumer textile waste consists mostly of post-industrial waste from textile factories, while post-consumer comes from used garments and household textiles.
Experts view that recycling solutions and innovations have to be hyper local in order to be sustainable in a true sense. Earlier, while most of the wastes were produced within the country, the recycling solutions were primarily available outside India. Towards this end, clusters like Kandla, Panipat and others can play a big role.
Out of the over 7,800 tonnes of textile waste handled annually in India, an estimated 51 per cent is post-consumer waste, originating from local consumers. Another 42 per cent is pre-consumer wastes. Seven per cent is imported waste.
“India is becoming a major recycling hub with multi-stakeholder investment projects, run by Fashion for Good and Reverse Resources with giant textile players like Arvind, Wellspun India and Birla Cellulose taking the lead and supported by international players like PVH, Adidas, Tesco, Target, Levi’s. This opens up opportunities for developing novel value chains and business models for valorising textile waste inter-continentally. Additionally, with growing purchasing power India is also a major producer of post-consumer textile waste domestically,” states a white paper jointly prepared by The Swedish School of Textiles, IIT Delhi and Wazir Advisors.
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